NAR Hits Pause on Updating Iconic REALTOR® Logo
In response to concerns raised by members, the National Association of REALTORS® announced that it’s pausing the rollout of a newly redesigned logo picture to the right.
NAR leadership states:
Since we announced the brand evolution and logo redesign, we have received a diversity of opinions that ranged from strong support to outright disapproval. Please know how much we appreciate member input and how seriously we take your feedback.
While the issues that drove this process to evaluate and ultimately evolve the REALTOR® logo still exist, we are pausing its implementation. This extra time will allow us to further examine the enhancement of the REALTOR® brand proposition, including the logo, which means so much to you and your business.
We are a member-centric organization and this decision to postpone the brand transformation demonstrates that your national association is listening.
Elizabeth Mendenhall, President and Bob Goldberg, Chief Executive Officer
For more information visit https://www.nar.realtor/brand