Our Mission and Strategic Plan

DAAR’s Mission

Supporting the business of real estate, our members, and the communities we serve with the highest standards of conduct and professionalism.

DAAR’s Values

  • Strive to be strategic, adaptive, and innovative
  • Communicate in a way that is professional and knowledgeable
  • Strive to increase DAAR’s relevance to members and the public
  • Uphold the Code of Ethics
  • Understand the rapidly changing industry
  • Anticipate the future

DAAR’s Strategic Plan

The purpose of the Dulles Area Association of REALTORS® 2021 Strategic Plan is to provide direction, a road map, and an overall framework for making decisions. Originally, DAAR should have created and adopted a new three-year strategic plan. However, due to COVID-19, the Board voted to approve a one-year plan with the remaining objectives from the previous plan.

The plan will be monitored formally by the Board of Directors and the Chief Executive Officer. The strategic plan itself contains benchmarks for the association to chart its progress and make changes to the plan when needed. The priority areas that that the Board established are:

  • Membership Development and Services
  • Professional Development and Standards
  • Broker Relations
  • Technology and Communications
  • Advocacy
  • Consumer and Community Outreach
  • Association Management

View the 2021 Strategic Plan.